Local Services
Book a Brand Coaching Consultation
Ready to strengthen your business presence and start generating real momentum online? Begin with a consultation session to explore how this service can support your goals.
During this consultation, we’ll take time to discuss your business vision, current challenges, and the platforms where you want to grow. Together, we’ll determine whether our skills and strategy align with what your business truly needs to move forward.
With over 20 years of experience in hospitality and customer service, combined with 8 years running my own business, I bring a strong focus on relationship-driven branding. My approach centers on helping businesses create meaningful customer experiences, build trust, and develop a brand presence that naturally attracts the right audience.
If it feels like the right fit, you’ll gain access to the Brand Coaching Starter Kit, where we’ll work together to:
• Set up or optimize your social media platforms
• Establish your online business listings and visibility
• Explore advertising opportunities such as Google Ads introductory credits
• Claim and optimize review platforms like Yelp
• Create a strategy to generate buzz and engagement around your business
This consultation ensures that the support you receive is intentional, aligned, and tailored specifically to your business goals.
Book your consultation today and take the first step toward building a brand that truly connects with your audience. ✨
When I first began my Entrepreneur journey I began as a Organic Social Media Marketer, Squarespace Web Designer and brand coach…
If you are looking for supportive ways to connect deeper with your audience, clients and customers consider booking a consultation.
Elise Skibik is a soulful entrepreneur, intuitive coach, and creative designer based in Western Massachusetts. Blending psychology, spirituality, and digital strategy, she helps small businesses grow authentically through aligned branding and mindful marketing.
With over seven years of experience in hospitality and organic business development, Elise specializes in Squarespace website design, AI-assisted branding, and hospitality coaching that brings both structure and soul into your business. She utilizes tools like AI and Canva to co-create brand visions that reflect her clients’ true essence, while teaching them how to confidently manage their websites in-house to save money and stay empowered.
Through her work, Elise bridges strategy and spirituality, helping clients connect deeply with their purpose, refine their presence, and create spaces that radiate authenticity both online and offline.
Brand Coaching: Social Media & Visibility Starter Kit
If you’re building a business, visibility matters—but knowing where to start can feel overwhelming. This Brand Coaching Starter Kit is designed to help you establish a strong digital presence, streamline your platforms, and begin attracting the right audience for your work.
Together, we focus on setting up the foundational tools that help your brand grow with clarity and intention.
What We’ll Work On:
Social Media Platform Setup
We’ll establish or optimize your profiles across key platforms such as Instagram, Facebook, and TikTok so your brand messaging is consistent, professional, and aligned with your business goals.
Google Business Visibility
We’ll claim and optimize your Google Business Profile listing so your business appears in local searches, on maps, and in customer reviews. This includes guidance on accessing available Google Ads promotional credits for new advertisers, helping you test advertising without a large upfront investment.
Review & Reputation Building
Your online reputation plays a major role in attracting new clients. We’ll help you claim and manage your Yelp profile, making it easier for customers to discover your services and leave meaningful reviews.
Brand Clarity & Audience Alignment
Beyond the platforms themselves, we refine your brand voice, messaging, and customer focus so that everything—from your bio to your content—reflects the value you offer.
Buzz & Momentum
You’ll leave with a simple, actionable strategy to begin generating visibility, engagement, and momentum around your business.
Get a whole tutorial on how to use AI tools like ChatGPT properly
Big Ideas,
Real Impact.
Helping Western Massachusetts Nonprofits Thrive in the Digital Age
As someone deeply passionate about community impact, healing-centered leadership, and accessible education, I’m offering one free hour of digital support to nonprofit organizations throughout Western Massachusetts.
My goal is simple: help local nonprofits reduce overwhelm, simplify their systems, strengthen their online presence, and learn practical ways to use modern tools, such as AI, to save time, reduce costs, and improve productivity.
With experience serving as Vice President of Friends of the Fairgrounds and supporting social media leadership through the National Society of Leadership and Success at Walden University, I understand the unique challenges nonprofits face in visibility, communication, volunteer engagement, and limited resources.
During this complimentary 1-hour session, I can help organizations:
• Evaluate their website and online presence
• Improve social media alignment and branding
• Simplify content creation using Canva and AI tools
• Streamline email marketing and communication
• Optimize Google Business profiles and local visibility
• Explore ethical and accessible ways to use AI within their organization
• Identify areas where digital systems may be creating unnecessary stress or inefficiency
This is not a sales pitch. It’s a community give-back initiative designed to support organizations doing meaningful work in our region.
Whether your nonprofit is just getting started or looking to modernize its systems, I’d love to offer guidance, clarity, and practical next steps.
Serving nonprofits throughout Western Massachusetts.
Nonprofit Digital Support Intake Form
Thank you for your interest in receiving a complimentary 1-hour digital support session for your nonprofit organization. This initiative was created to help nonprofits throughout Western Massachusetts simplify their systems, strengthen their online presence, and explore practical ways to use modern tools and AI to better serve their communities.
Please complete the form below before scheduling your session.
Fill out the form below to see if we are a fit
Download the Non-profit form, fill it out, and submit it
Community Support Statement
This complimentary session is offered as a community give-back initiative designed to support nonprofits throughout Western Massachusetts. While recommendations and guidance will be provided, implementation services are not included unless otherwise discussed separately.
Thank you for the work you do for our communities. I look forward to connecting with you.
Big Ideas, Real Impact.
Brand Coaching for Hospitality Leaders
In today’s hospitality landscape, experience is everything. I partner with boutique hotels, wellness spaces, retreats, and service-based brands to refine their identity, elevate guest experience, and increase profitability through intentional customer focus.
Together, we:
Clarify your brand positioning and guest promise
Design exclusive, high-value offerings that differentiate you in the market
Strengthen customer touchpoints to increase loyalty and repeat bookings
Align operations with experience-driven strategy
Connect you with supportive resources and aligned collaborators
The result? A brand that feels cohesive, premium, and purpose-driven—while enhancing ROI through retention, reputation, and refined offerings.
This is not generic consulting. It’s strategic, heart-centered brand development designed to help your hospitality business thrive through meaningful connection and sustainable growth.
Brand & Business Digital Strategy Intake Form
Thank you for your interest in working together. This form is designed to help me better understand your business, goals, current digital presence, and the type of support you are seeking.
My approach focuses on helping brands and businesses simplify their systems, strengthen their online presence, improve visibility, and strategically leverage modern tools such as AI, social media, email marketing, Canva, and website optimization to drive sustainable growth.
Please enjoy this complimentary form to see if your brand or business needs some support.
If you decide to work with me, bring it along to your consultation, and we can cut down on time and get right to work!
Next Steps
Once your intake form has been reviewed, you will be contacted regarding next steps, availability, and service recommendations aligned with your goals.
Thank you for considering working together. I look forward to supporting your business growth, visibility, and digital alignment.
Website Design
Website design services include Squarespace builds ($99 per page, with a complimentary 1-page site included in full packages), utilizing tools like AI and Canva to co-create a brand vision that aligns with your business identity or enhances your existing brand. To empower clients long-term, Elise includes a hands-on tutorial with every design package, helping you confidently manage and update your website in-house, thereby saving time and money.
Business Coaching
Coaching sessions ($99/hr consult) guide hospitality and service-based businesses in targeting the right platforms, audiences, and ad locations for maximum visibility and revenue growth.
Blending strategy, soul, and sustainability, Elise helps you grow from the inside out, creating an online presence that feels authentic, aligned, and impactful.
💫 $99 per hour |introductory consult
This is for restaurants, retreat centers, and small business owners who are ready to grow with clarity and purpose.
Our sessions focus on:
Identifying the right social platforms for your business
Targeting the correct audience and location for ad visibility
Refining your online presence to attract aligned clients
Avoiding wasted ad spend and ineffective marketing funnels
My goal is to help you simplify your approach — so you can stop getting lost in unnecessary ads and start reaching the people who actually need your services.
Some people we have worked with
Businesses we have served
Stowe Farm
Friends of The Fairgrounds
Mohawk Park Campground
Avery’s General Store
Rethreads
Baked
Foxtowne cafe
Berkshire Pizzeria
Bridge of Flowers Business Center
Virtual Coach since 2020
Nonprofits and societies served
Friends of the Fairgrounds
NSLS (Walden chapter) Social media coordinator
Currently serving Franklin County, including Berkshire and Hampshire County in Western Massachusetts
More about how I got started
When I first began my journey in 2018, I started as a freelancer helping my family with their hospitality business, learning the rhythm of service, storytelling, and connection.
Soon, I found myself helping other small businesses across Western Massachusetts grow their presence organically, without wasting money on ads that didn’t work.
During COVID-19, I transitioned to 100% online to avoid closure, like the other 250k businesses.
Those early experiences shaped the foundation of my brand today, blending intuitive creativity with real, strategic growth. My mission has always been to help small businesses, healers, and hospitality brands connect deeply with their audience and thrive authentically. I have had the honor of being on both sides, and I understand the client's perspective as well as that of the business owners.
I come from a long line of Entrepreneurs and grandparents who paved the way for what it means to be a hard worker and be adaptable to unforeseen changes.
I worked for my mother in the hospitality industry for over 20 years, gaining firsthand experience at some of the best restaurants and hotels on Cape Cod and Nantucket.
Fun fact, my grandfather’s business is still run today, 70 years later
Dedication, attention to detail, and communication are essential to any business.
If you are struggling to motivate your staff or looking to create a strong work atmosphere, I have experience in team building, having served on the boards of two non-profit organizations
In addition to hosting my own workshops and masterclasses, I also lead an Executive leadership training program, and only 20% of college students are eligible through nomination.
My knowledge of both areas makes for opportunities for expansion and ROI
Thinking of offering amenities at your place of business?
I have been a teacher at healing retreats, hosted my own, and am registered as an ordained minister in Massachusetts, should you be looking for an officiant to perform weddings.
If I can not do it, I know someone who can!
Over the years, I’ve guided clients through everything from building their first websites to reshaping their entire online identity, and many have shared their transformations through my Alignable reviews and others on Trustpilot, where they describe feeling supported, seen, and empowered:
💬 “Elise helped me bring my vision to life with such ease. She truly understood the energy of my business.”
💬 “Her insights on organic marketing changed the way I reach my clients I feel visible again.”
💬 “Working with Elise felt like having a partner who cared about both my growth and my peace of mind.”
Now, I’m reopening my brand with renewed intention and expanded offerings, bringing together soulful website design, intuitive business strategy, and hospitality coaching.
🌺 Digital Expertise and implementing AI tools to enhance productivity
Stop loosing out on opportunities
Its time to focus on the important aspect
the customer experience
"Amazing marketing! Is available to coach or implement smart marketing techniques to increase productivity. "
“Elise is smart, thinks outside the box ,and affordable.”
“She made it an easy process. She was patient and supportive during the whole set up. She worked with our budget and even offered great resources we did not now was available. ”
“Elise was a brilliant business coach. She inspired me to take a deeper look at the themes in my business and infuse her intuitive sense into my message. She is a pro when it comes to social media and definitely recommend her to help your business outreach!
”
