🌿 About Elise Skibik

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Book a Brand Coaching Consultation

Ready to strengthen your business presence and start generating real momentum online? Begin with a consultation session to explore how this service can support your goals.

During this consultation, we’ll take time to discuss your business vision, current challenges, and the platforms where you want to grow. Together, we’ll determine whether our skills and strategy align with what your business truly needs to move forward.

With over 20 years of experience in hospitality and customer service, combined with 8 years running my own business, I bring a strong focus on relationship-driven branding. My approach centers on helping businesses create meaningful customer experiences, build trust, and develop a brand presence that naturally attracts the right audience.

If it feels like the right fit, you’ll gain access to the Brand Coaching Starter Kit, where we’ll work together to:

• Set up or optimize your social media platforms

• Establish your online business listings and visibility

• Explore advertising opportunities such as Google Ads introductory credits

• Claim and optimize review platforms like Yelp

• Create a strategy to generate buzz and engagement around your business

This consultation ensures that the support you receive is intentional, aligned, and tailored specifically to your business goals.

Book your consultation today and take the first step toward building a brand that truly connects with your audience. ✨

When I first began my Entrepreneur journey I began as a Organic Social Media Marketer, Squarespace Web Designer and brand coach…

If you are looking for supportive ways to connect deeper with your audience, clients and customers consider booking a consultation.

Elise Skibik is a soulful entrepreneur, intuitive coach, and creative designer based in Western Massachusetts. Blending psychology, spirituality, and digital strategy, she helps small businesses grow authentically through aligned branding and mindful marketing.

With over seven years of experience in hospitality and organic business development, Elise specializes in Squarespace website design, AI-assisted branding, and hospitality coaching that brings both structure and soul into your business. She utilizes tools like AI and Canva to co-create brand visions that reflect her clients’ true essence, while teaching them how to confidently manage their websites in-house to save money and stay empowered.

Through her work, Elise bridges strategy and spirituality, helping clients connect deeply with their purpose, refine their presence, and create spaces that radiate authenticity both online and offline.

Brand Coaching: Social Media & Visibility Starter Kit

If you’re building a business, visibility matters—but knowing where to start can feel overwhelming. This Brand Coaching Starter Kit is designed to help you establish a strong digital presence, streamline your platforms, and begin attracting the right audience for your work.

Together, we focus on setting up the foundational tools that help your brand grow with clarity and intention.

What We’ll Work On:

Social Media Platform Setup

We’ll establish or optimize your profiles across key platforms such as Instagram, Facebook, and TikTok so your brand messaging is consistent, professional, and aligned with your business goals.

Google Business Visibility

We’ll claim and optimize your listing on Google Business Profile so your business appears in local searches, maps, and customer reviews. This includes guidance on accessing available Google Ads promotional credits for new advertisers, helping you test advertising without a large upfront investment.

Review & Reputation Building

Your online reputation plays a major role in attracting new clients. We’ll help you claim and manage your profile on Yelp, making it easier for customers to discover your services and leave meaningful reviews.

Brand Clarity & Audience Alignment

Beyond the platforms themselves, we refine your brand voice, messaging, and customer focus so that everything—from your bio to your content—reflects the value you offer.

Buzz & Momentum

You’ll leave with a simple, actionable strategy to begin generating visibility, engagement, and momentum around your business.

Facebook post by Blariwvin French praising Elise for her coaching and support in personal growth and business branding.

Screenshot of a positive online review for Elise by Mama Wyrd, praising her passion, focus, and healing abilities, with a 5-star rating.

Certificate of completion awarded to Elise Skibik for completing a 24-hour digital marketing course, with signatures from Rob Percival and Daragh Walsh, issued on June 18, 2019, featuring a decorative border, logos, and a hashtag #BeAble.

Certificate of Ministry awarded to Elise Skibik by Universal Life Church Ministries, with gold seal and signatures, dated May 18, 2021.

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Big Ideas, Real Impact.

Brand Coaching for Hospitality Leaders

In today’s hospitality landscape, experience is everything. I partner with boutique hotels, wellness spaces, retreats, and service-based brands to refine their identity, elevate guest experience, and increase profitability through intentional customer focus.

Together, we:

Clarify your brand positioning and guest promise
Design exclusive, high-value offerings that differentiate you in the market
Strengthen customer touchpoints to increase loyalty and repeat bookings
Align operations with experience-driven strategy
Connect you with supportive resources and aligned collaborators

The result? A brand that feels cohesive, premium, and purpose-driven—while enhancing ROI through retention, reputation, and refined offerings.

This is not generic consulting. It’s strategic, heart-centered brand development designed to help your hospitality business thrive through meaningful connection and sustainable growth.

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Start Your Next Adventure

Book a consult

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Website Design

Website design services include Squarespace builds ($99 per page, with a complimentary 1-page site included in full packages), utilizing tools like AI and Canva to co-create a brand vision that aligns with your business identity or enhances your existing brand. To empower clients long-term, Elise includes a hands-on tutorial with every design package, helping you confidently manage and update your website in-house, thereby saving time and money.

Already worked with me?

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Business Coaching

Coaching sessions ($99/hr consult) guide hospitality and service-based businesses in targeting the right platforms, audiences, and ad locations for maximum visibility and revenue growth.

Blending strategy, soul, and sustainability, Elise helps you grow from the inside out, creating an online presence that feels authentic, aligned, and impactful.

💫 $99 per hour |introductory consult

This is for restaurants, retreat centers, and small business owners who are ready to grow with clarity and purpose.

Our sessions focus on:

Identifying the right social platforms for your business
Targeting the correct audience and location for ad visibility
Refining your online presence to attract aligned clients
Avoiding wasted ad spend and ineffective marketing funnels

My goal is to help you simplify your approach — so you can stop getting lost in unnecessary ads and start reaching the people who actually need your services.

Some people we have worked with

in the Western Mass area

Local reviews

More about how I got started

When I first began my journey in 2018, I started as a freelancer helping my family with their hospitality business, learning the rhythm of service, storytelling, and connection.

Soon, I found myself helping other small businesses across Western Massachusetts discover how to grow their presence organically, without wasting money on ads that didn’t work.

During COVID-19, I transitioned 100% online to avoid facing closure like the other 250k business closures.

Those early experiences shaped the foundation of my brand today, blending intuitive creativity with real, strategic growth. My mission has always been to help small businesses, healers, and hospitality brands connect deeply with their audience and thrive authentically. I have had the honor of being on both sides, and I understand the client's perspective as well as that of the business owners.

I come from a long line of Entrepreneurs and grandparents who paved the way for what it means to be a hard worker and be adaptable to unforeseen changes.

I worked for my mother in the hospitality business for over 20 years, gaining firsthand experience while working at some of the best restaurants and hotels on Cape Cod and Nantucket.

Fun fact, my grandfather’s business is still run today, 70 years later

Dedication, attention to detail, and communication are essential to any business.

If you are struggling to motivate your staff or looking to create a strong work atmosphere, I have experience in team building, having served on the boards of two non-profit organizations

In addition to hosting my own workshops and masterclasses, I also lead an Executive leadership training program, and only 20% of college students are eligible through nomination.

My knowledge of both areas makes for opportunities for expansion and ROI

Thinking of offering amenities at your place of business?

I have been a teacher at healing retreats, hosted my own, and am registered as an ordained minister in Massachusetts, should you be looking for an officiant to perform weddings.

If I can not do it, I know someone who can!

Over the years, I’ve guided clients through everything from building their first websites to reshaping their entire online identity — and many have shared their transformations through my Alignable reviews, and others on Trustpilot, where they describe feeling supported, seen, and empowered:

💬 “Elise helped me bring my vision to life with such ease. She truly understood the energy of my business.”
💬 “Her insights on organic marketing changed the way I reach my clients — I feel visible again.”
💬 “Working with Elise felt like having a partner who cared about both my growth and my peace of mind.”

Now, I’m reopening my brand with renewed intention and expanded offerings — bringing together soulful website design, intuitive business strategy, and hospitality coaching.

Businesses we have served

Stowe Farm

Creative Counter

Mohawk Park

Averys General Store

Rethreads

Baked

Foxtowne cafe

Berkshire Pizzeria

Bridge of flowers business center

Virtual Coach since 2020

Non Profits and societies served

Friends of the Fairgrounds

NSLS (Walden chapter) Social media coordinator

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🌺 Digital Expertise and implementing AI tools to enhance productivity

How My Coaching Works

Discovery – 1 hr session with applicable tools
Assessment – Evaluate your audience, platforms, and visibility
Strategy – Identify right platforms, ads, and organic reach
Action Plan – Implement with aligned, minimal ad spend
Growth – Attract ideal clients and increase revenue
Build- A deeper connection with clients and tutorial on how to use Automated tools and save time

Stop loosing out on opportunities

Its time to focus on the important aspect

the customer experience

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Salad with mixed greens, shaved Parmesan, and sautéed mushrooms

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White bleeding heart flowers growing near a chain-link fence outdoors.

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Colorful wildflowers blooming in a garden with yellow, pink, purple, and blue flowers under a clear blue sky.

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A dog standing on a wooden walkway in a natural, overgrown area during fall, with trees and bushes around.

Certificate of completion awarded to Elise Skibik for completing a 3-hour online web design course on June 2, 2019, with a decorative border and the #BeAble hashtag.

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Certificate of Ministry awarded to Elise Skibik by Universal Life Church Ministries, dated May 18, 2021, featuring a gold seal and decorative border.

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A badge with purple and white colors stating "We're highly recommended by locals on Alignable" and decorated with five stars at the top.

"Amazing marketing! Is available to coach or implement smart marketing techniques to increase productivity. "

“Elise is smart, thinks outside the box ,and affordable.”

— Linn Bower

“She made it an easy process. She was patient and supportive during the whole set up. She worked with our budget and even offered great resources we did not now was available. ”

— local business

“Elise was a brilliant business coach. She inspired me to take a deeper look at the themes in my business and infuse her intuitive sense into my message. She is a pro when it comes to social media and definitely recommend her to help your business outreach!
”

— Cynthia Fand